Buick Flagship? CEO Dan Akerson says maybe.
Just last week GM CEO Mark Reuss said that Buick may introduce a flagship model that would be a "more beautiful Porsche Panamera." Fast forward to the present day and Buick CEO Dan Akerson is back peddling a bit.
Akerson said in a recent interview that Buick may not need a flagship model. "Buick has to have a unique position between Chevrolet and Cadillac for a lot of reasons. I hate to call it 'tweener', but it's a 'tweener' brand, and you have to know where Buick starts and ends. Probably (need a flagship), but I'm not sure yet," Akerson told Automotive News.
Do you think Buick could use a flagship model, or would that start to conflict with Cadillac? It is a delicate situation when you consider Buick as the in between brand.